Pinterest Announces New CTV Show
Pinterest Boards Come to Life: The New Shoppable Series on Roku
Pinterest is making a massive leap from your phone screen to your living room. The platform recently announced “Bring My Pinterest to Life,” a first-of-its-kind series debuting this March on Roku.
This isn’t just another home makeover show—it’s a strategic move into “infotainment” that turns digital inspiration into a shoppable reality.
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From Pin to Reality: The Creator Connection
The series spans six episodes, featuring a powerhouse lineup of Pinterest creators who will act as hosts and mentors:
- Drew Michael Scott (@lonefoxhome): Bringing his signature DIY and interior design expertise.
- Caroline Vazzana (@cvazzana): Focusing on fashion and personal style transformations.
- Tay BeepBoop Nakamoto (@taybeepboop): Pushing the boundaries of maximalist DIY and creative expression.
Each episode follows a “Pin-to-real-life” journey, where these creators work with everyday Pinners to transform their digital boards into tangible spaces and experiences.
A New Era of Shoppable Entertainment
What sets this show apart is its “inspiration to realization” format. Pinterest is ditching traditional ad breaks in favor of integrated brand partnerships.
Brands like Wayfair, Michaels, and eos are woven directly into the storytelling. This means:
- Contextual Shopping: You don’t just see a rug; you see how Drew Michael Scott styles it, and you can shop it instantly.
- Frictionless Discovery: Viewers can save ideas seen on screen directly to their own Pinterest boards.
- Full-Funnel Path: From seeing a project (inspiration) to buying the materials (action).
The Big Picture: Pinterest’s CTV Strategy
This launch follows Pinterest’s recent acquisition of tvScientific, a performance-focused Connected TV (CTV) ad platform. It signals a major shift in how the company views video.
Pinterest is no longer just a place to save ideas; it’s positioning itself as a platform that drives action. By moving into the CTV space, Pinterest is giving advertisers a way to measure the direct impact of TV ads—the same way they track clicks on a mobile app.
“People plan and shop across multiple screens, and advertisers need performance solutions that reflect that reality.” > — Bill Ready, CEO of Pinterest
Why This Matters
For creators, it’s a massive new stage. For brands, it’s a way to reach high-intent shoppers in a natural setting. And for users, it’s proof that the “Pinterest aesthetic” is achievable in the real world.
“Bring My Pinterest to Life” premieres March 2026 on Roku. Get your boards ready—your next project might be just one episode away.
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